“We recognized that video could elicit powerful emotional impact, connecting viewers to personal stories. It can illustrate stark visual contrasts and provide direct visual evidence and direct visual evidence and abuses”- (Mapping Memories).
Although video can be a broadcasting powerful tool, video advocacy does not have unlimited advantages. The right strategy would be implanted in order to maximize the affect of the intended message. The right strategy must take into account many factors such as: knowing your audience, defining ones goal, analyzing ones strength and weaknesses, discovering your allies and how you will produce and distribute your video.
On our screening on Monday we watched several different videos. These videos all used different ways of asserting their video advocacy. Some used songs and personal interviews, while other simply used statistics. In my personal opinion some of these videos were more affective than others. Personally I believed the video documenting the youth being incarnated was the most effective in utilizing the above tools. The interviews felt personal and were the appropriate length. On the Books Not Bars video, on the other hand, the video interviews were briefer and so it was more difficult to develop a sound connection with the victims. From the movies that used music, I think that the BDS Beiber clip was the most affective. Since the man singing on the video was able to write his own lyrics and establish his own voice, his cause felt more personal. On the videos of the refugees lip-syncing on the rock song it almost felt uncomfortable, for me, as a viewer. Although, this video was attempting to give the children agency, ironically it felt it was doing to exact opposite. Since no voice or interview was given of the children to children’s voice felt impersonal and it was very difficult to garner empathy for them.
A documentary that I think will be interesting to watch is called: The Mother’s of Plaza de Mayo. This film effectively documents the struggle of Argentinean Mothers in the late 1970’s to liberate their sons from the hands of Argentinean military dictatorship. This documentary offers an insightful political discourse into their cause. Overall, I am glad that I read these readings and had this screening. Seeing different filmmakers strategies will help me utilize the best filmmaking advocacy techniques in my media plan of action. I enjoyed reading the article The Refugee Youth and Participatory Practice article much more because it felt more intimate and I could relate to the goals of their cause.
So, my question to you is: Do you think that the video of the refugee children was an adequate strategy to give the children agency? What type of methods will you use so that you can broadcast your media plan of action in a the most potent and compelling way to your intended audience?