Our group has changed our project to examine the way in which online media activism campaigns often lose traction and as a result encourage short-term, surface level involvement among internet users. Internet activism campaigns run the risk of being contingent on trendiness, and many times fails to involve internet users past the realm of advocacy and public awareness. We are going to look at different online activism campaigns and examine why some media campaigns draw more invested internet activists than others. Given the number of internet activism campaigns, I think this project is very relevant and will be particularly interesting to work on as more people engage in causes through media.   


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