In Chapter 3, “Kullens Khaled Said,” Ghonim writes about how he was first inspired to take up the revolutionary cause, and how this original inspiration influenced the means by which he pursued this goal in terms of a media campaign.  Upon looking at the picture of the severely beaten young man, Ghonim felt a kinship that he translated into this campaign by hiding his identity so as not to bias the message, using the first-person in his Facebook posts, and using colloquial, informal structure of the Egyptian language; these deliberate choices was emotionally grabbing to his audience, which connected his cause to each and every Egyptian who had felt oppressed.  Another important aspect of Ghonim’s effort was education, collaboration with other similarly focused groups, and use of visualizations which depicted the atrocities of the oppression along with verbal accounts.  In terms of Ghonim’s efforts, Facebook and the Internet were absolutely critical tools to reach people within their homes and bring the issue into a personal space.    All the methods Ghonim utilized are aspects which contribute to a successful online media campaign; procuring an emotional response and then reinforcing that response with facts is critical to the success of encouraging participation on any issue.


Do you participate in activism online?  What kind of role does Facebook play in how you express your opinion on issues that are important to you?

 Do you believe the Internet does more to connect individuals around causes, or to create a sense of detachment surrounding issues?


3 responses »

  1. Lucia says:

    The last question is not an easy one to answer…it honestly depends for what purpose you use the internet and also if the medium itself is conducive to allowing serious discussions and awareness. Which i think we have been talking about all semester and attempting interventions on the mediums that we engage with on a daily basis.

    • mgoldman3935 says:

      I think that the Internet can do both, but tends to do the latter What I find most alarming is that it can convince people that their “slacktivism” is enough to incite change. With campaigns such as KONY 2012, many users felt as if they were creating a difference by sharing a status or video. While they did spread awareness, few peopke actually checked in on the status of the issue or were encouraged to do more. While there was certainly increased connectivity, the connections were temporal and sentiment was very detached

  2. akelly1994 says:

    I think that the internet can have both affects. On one hand attachment is created because people are bonding together over a similar issue and similar beliefs. On the other hand a sense of detachment is created because being behind a computer is very impersonal because no face to face contact is conducted, which can be isolating.

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