I thought that Wael Ghonim’s use of Facebook to trigger the Egyptian revolution was incredible. I am Khaled Said is a good example of the way Facebook can be used as a way to connect oppressed people. What strikes me as more incredible is how Ghonim was able convince his readers to take the step from the virtual world to the real world. As someone who sees many Facebook campaigns, they usually involve likely something, or sharing something, with the aim of garnering attention. Rarely do these efforts ask members to have some action outside in the real world. For this reason many argue Facebook activism is useless. Some skeptics believe Facebook activism allows people to change their profile picture to support a cause, which only gives the illusion of participation. Then, people believe they have done their part haven’t really.
As I think about my final project, which involves creating some action through media, I consider the question: what does it take to make the transition from the virtual world to the real?
Ghonim’s tactics would suggests you have to really determine and define the target audience and then you have to be very strategic about using the proper language that does not alienate said audience. Finally, you have to be very specific about the actions you want your audiences to take that start with virtual prompts. For example, Ghonim asked his audience to participate in the silent marches only after they interacted with his page. Likewise I may ask my audience to attend an event supporting positive body image after asking them to post comments about their body experiences, or something along those lines, with the intention of creating a vehicle that will incite action in the real world.