We went over this in class, about how Wael Ghonim crafted his campaign to get people to recognize that they deserved to be treated better by their government; but what I found most interesting is his tactic on how to get the people in the middle to want to join the movement.  This makes me think of movements that have been attempted here, recently, such as Occupy and even environmental campaigns against such projects like the Keystone XL pipeline, and how the rhetoric around how to shape these campaigns was also really important in gaining support and to be taken seriously.  Not only the rhetoric coming from the activists involved, but how the media frames their actions and the people involved.  Not only does Ghonim addresses this gap between activists and their audience, but he also stresses being ahead of the oppressors and beating them to the punch.  A clear example of this was the recognition that if they protested in silence and held holy books in their hands, the police could not label their actions as disturbing the peace and would leave them alone.

The ultimate goal is always mobilizing people to take action in the physical world; the virtual world is simply what can be used to ignite the fuse. We saw this also in the Electronic Disturbance Theater work and how the action had to be translated to the streets, not confined itself to the virtual. Since these are very human movements, the need for a physical representation is necessary to connect people, as can be seen in the way sharing images of solidarity on facebook helped people feel like they weren’t alone. I wonder though, if a revolution will ever be sustained on solely the virtual; perhaps if it is strictly seeking to revolutionize virtual space…

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About Lucia

Liberal arts student

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