In chapter 4 of “The Media Ecosystem”, Antonio Lopez discusses our increasingly addictive relationship with the media. The media has worked to connect all of us — our feelings, emotions, thoughts, wishes, interests, and so much more. It has also therefore, as a consequence, worked to desensitize us and disconnect us from our own feelings and emotions. As Lopez states, as we have enlarged ourselves externally, we have “simultaneously numbed ourselves locally.” In other words, it can become difficult to think for ourselves, to feel for ourselves, to question things, and reason for ourselves. The media has been able to seep to such a large extent into our own subjective realities and perceptions, to the point that it has become practically impossible for us to separate ourselves from it and the influence that it has had on our lives. Lopez claims that we ‘”autoamputate” our senses as we turn them over to media technologies” – in other words, we often let the media do the feeling and thinking for us. The way we treat and interact with the media is what Lopez refers to as “classic addictive behavior.”  We’re always looking to the media to stimulate our senses in one way or another, and more and more rarely do we focus on things in our own lives and realities to do this.

In being overstimulated by the media and the bombardment of images and audio-visual messages that it throws in our direction, reality itself is becoming more and more distant, and difficult to comprehend. The media and the illusion of reality that it casts on all of us is seemingly becoming our new reality. Do you agree or disagree with this statement, and why?


2 responses »

  1. cvurlumi3815 says:

    I cannot fully agree nor disagree with the above statement. I think we are so used to media that it has become second nature to us but I’m not sure I’d go so far as saying it creates a ‘new reality.’ There is a lot of rubbish and deception in the media that we are educated enough to recognize. Being able to see through the lies ensures that the media does not become a reality. We are not mindless to it, everyone has their own perception of the media. I do think the power of media is undeniable and unfortunately it does help formulate ‘societal norms.’ The media can really help construct gender norms and ideals. It can really twist thought and make you think something and believe it is your original thought in the first place.

  2. mpierson4710 says:

    I don’t think the media becomes our “new reality,” but I do think that the messages the media sends us shape our interactions with and understandings of the world. For this reason I think that media literacy campaigns are really important so those who have not had access to the education I have had can understand the ways media influences their perceptions. Even though I have gotten some education in media literacy, I think that what is particularly damaging about the media’s effect on myself and others are the messages that I do recognize as affecting me, when in reality they might be.

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