In chapter 4 of “The Media Ecosystem”, Antonio Lopez discusses our increasingly addictive relationship with the media. The media has worked to connect all of us — our feelings, emotions, thoughts, wishes, interests, and so much more. It has also therefore, as a consequence, worked to desensitize us and disconnect us from our own feelings and emotions. As Lopez states, as we have enlarged ourselves externally, we have “simultaneously numbed ourselves locally.” In other words, it can become difficult to think for ourselves, to feel for ourselves, to question things, and reason for ourselves. The media has been able to seep to such a large extent into our own subjective realities and perceptions, to the point that it has become practically impossible for us to separate ourselves from it and the influence that it has had on our lives. Lopez claims that we ‘”autoamputate” our senses as we turn them over to media technologies” – in other words, we often let the media do the feeling and thinking for us. The way we treat and interact with the media is what Lopez refers to as “classic addictive behavior.” We’re always looking to the media to stimulate our senses in one way or another, and more and more rarely do we focus on things in our own lives and realities to do this.
In being overstimulated by the media and the bombardment of images and audio-visual messages that it throws in our direction, reality itself is becoming more and more distant, and difficult to comprehend. The media and the illusion of reality that it casts on all of us is seemingly becoming our new reality. Do you agree or disagree with this statement, and why?