The reading from DeBord’s book highlighted the most, to me, the degradation of reality into simple images. We passively absorb the world as it moves around us rather than interacting with it – or worse, in my opinion, tailor our actions and interactions to fit into a digital representation of ourselves. Curating photos for your Facebook page or tweeting about every meal instead of enjoying a leisurely conversation ultimately just feed the media machine by generating more spectacle for those around us to consume. Society builds entire levels of social anxiety (FOMO) to handle the examination of others’ lives and comparison of them to ours – providing, I think, the next step in DeBord’s succession, as we move from “being into having,” and then from “having into appearing.” We are encouraged to view rather than engage with the people or issues that we care about, and in facilitating such “interactions,” media machines commodify us, serving us to advertisers with every click. Interestingly, Lopez talks about similar in “The Media Ecosystem,” though he advocates for “engagement … to effect change.” With the internet, companies are able to even more effectively track behavior and collect [meta]data on consumers, but Lopez also argues that media is more disparate and in the hands of the people far more than in the past, citing the influence of Lost’s fanbase on the show.