IDLE NO MORE succeeded to attract people’s attention by flash mob performances. These flash mobs were recorded and uploaded to social media sites and became viral videos which spread their movement internationally. It is hard to tell if they expected this many people to notice them, however, it was really clever to take advantage of these media providers.

It has become much easier for anyone to share information with others and to spread it widely, sometimes even internationally, with fancy high-tech devices, whether it is a smart phone, digital camera or tablet. There are numbers of people who are eager to become famous through the Internet by sharing what they experience or what they do. If people with power (who are in high positions in the government, military and companies) are controlling our mind by using mass media, why don’t WE take advantage of media as well in order to pursue our own agenda.

I think it is crucial to insure that the message we spread the voice will actually grab people’s attention to the cause that we want them to hear, otherwise it only gets popular for a while then it will be forgotten like the ALS ice bucket challenge. The action has to be something unique and new to draw people’s attention, but also it has to be short and comprehensive to keep people’s attention and to avoid misunderstanding.

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2 responses »

  1. apkoch2014 says:

    I agree with your view with out quickly and easily Idle No More spread throughout the country and the world for the matter. But I also think this is an exception, I personally believe within society today people are far too quick to the spread the latest goss about a celebrity that has nothing and no effect to us, before we (as a media society) are to share/post about the horrific conditions/situations of the many indigenous and minority groups within this country.

  2. laureljaclyn says:

    I completely agree with you about your assessment of social media as a way to pursue our own message–reminds me of what Luethold said about “Daily Me.” However, I do think that there are some instances when that type of public communication can be effective. I also think the ALS ice bucket challenge is one of those instances. While I hated the initial premise of donate OR do the challenge and I also found the excessive waste of water to be frustrating, I do happen to think that it was effective and made a difference. ALS had it’s moment in the sun in the 80s and has been pretty much ignored since then. There is very little research being done on the disease and there are literally no treatments. I do think that in some ways it was glorifying, but I think it’s impossible to ignore the awareness, education and funding that came out of the trend. Sure, ideally NIH would donate more money to research and everyone would already know about the disease. The money raised will barely scratch the surface of the research that needs to be done, but it’s a start. And, the education aspect of the social media project means that now my 10 year old cousin and her friends are educated about the disease. Happen to think that the ALS ice buck challenge is a good example of using media to inspire participatory action to challenge the status quo.

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