IDLE NO MORE succeeded to attract people’s attention by flash mob performances. These flash mobs were recorded and uploaded to social media sites and became viral videos which spread their movement internationally. It is hard to tell if they expected this many people to notice them, however, it was really clever to take advantage of these media providers.
It has become much easier for anyone to share information with others and to spread it widely, sometimes even internationally, with fancy high-tech devices, whether it is a smart phone, digital camera or tablet. There are numbers of people who are eager to become famous through the Internet by sharing what they experience or what they do. If people with power (who are in high positions in the government, military and companies) are controlling our mind by using mass media, why don’t WE take advantage of media as well in order to pursue our own agenda.
I think it is crucial to insure that the message we spread the voice will actually grab people’s attention to the cause that we want them to hear, otherwise it only gets popular for a while then it will be forgotten like the ALS ice bucket challenge. The action has to be something unique and new to draw people’s attention, but also it has to be short and comprehensive to keep people’s attention and to avoid misunderstanding.