This week I have spent researching and looking into just how many organisations there are in America putting their hands up and waving them loud and proud in support for the legalization of marijuana. But there is one group that fascinated me most, this organisation is using a very non mainstream issue (dependant on your social circle) and using a very mainstream media selling tool, one that most products, companies and organisations use every day.
Marijuana Majority is using the power of celebrities and well know people in society who have at one stage said something in support of Marijuana, to support their cause. Marijuana Majority is simply using images and words that are already out there in the media to help frount their cause, all without having to look for it themselves, and it works! people are signing their partition and donating their money all to support a cause that looks to be fronted by Morgan Freeman with some words he one said;
“Its just the stupidest law possible… You’re just making criminals out of people who aren’t engaged in criminal activity. And we’re spending zillions of dollars trying to fight a war we can’t win! We could make zillions, just legalize it and tax it like we do liquor. It’s Stupid.”
CHECK IT OUT YOURSELF:http://marijuanamajority.com/
This just made me realise, that it doesn’t matter what the product or issue you are selling the power of well known identities isn’t to be mocked. This just shows that this very common media practice is universal.