I found an article that includes humorous comic propaganda to educate on the ideas and creations in the realm of détournement. I hope these images and blurbs spark conversation; I myself am still reading the article and studying my thoughts on the topic. Post your reactions!

Screen Shot 2014-09-29 at 12.02.57 PM Détournement leads to discovering new aspects and areas of talent, while confronting all social and legal conventions. It served as a cultural weapon in the conversation of class struggle. Détournement it is “a real means of proletarian artistic education, the first step toward a literary communism.” Ideas can be multiplied endlessly at will.

“[…] such parodistic methods have often been used to obtain comical effects. but such humor is the result of contradictions within a condition whose existence is taken for granted. since the world of literature seems to us almost as distant as the stone age, such contradictions don’t make us laugh. it is thus necessary to envisage a parodic-serious stage where the accumulation of detourned elements, far from aiming to arouse indignation or laughter by alluding to some original work, will express our indifference toward a meaningless and forgotten original, and concern itself with rendering a certain sublimity.”

Screen Shot 2014-09-29 at 11.59.57 AM

(Source:http://kaganof.com/kagablog/2008/02/24/a-user’s-guide-to-detournement1/)

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About Hannah Webster

Hello, my name is Hannah Webster. Brand Strategy, Design & Marketing Consulting | Public Relations in Los Angeles | Research: “VR Digital Storytelling Tech Elicits Empathy in its Viewers”

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