No doubt among the main means of mass communication is the internet, a live broadcast of both pioneering and humdrum news, and an apt tool to propagate information worldwide. New media marketing tools, such as social media platforms, deliver content directly to gadgets of any size. Social media is, by definition, interactive and arguably the most successful way to promote a brand, circulate an event and spread awareness to a mass audience. For smaller items, social media marketing can act to inform people of merchant sales. What about for larger items, such as solar paneled vehicles? Well, these become trending topics, and once available in the U.S. market, those items that are trending on Facebook and other social mediums, become must-have property for those with the means to afford high-end technologies.


New media marketing through social media platforms: How else would we learn about this 15-foot-long, five-foot-wide, carbon fiber composed vehicle? Those unsuspecting Californians who snapped Instagram-worthy photos of The Stella have seen the solar-powered vehicle during its journey from Los Angeles to San Francisco along the coastal highway—yes, powered by our California sunshine.

"The Stella, which has a top speed of about 75 miles per hour, is packed with high-tech novelties such as a steering wheel that expands in your hands to signal that you’re exceeding the speed limit or contracts when you’re driving too slow. To activate the turn signals, you just squeeze the appropriate side of the steering wheel."

“The Stella, which has a top speed of about 75 miles per hour, is packed with high-tech novelties such as a steering wheel that expands in your hands to signal that you’re exceeding the speed limit or contracts when you’re driving too slow. To activate the turn signals, you just squeeze the appropriate side of the steering wheel.”

“The Stella meets Dutch safety standards, but when is it to hit the U.S. Market? —Well, the solar team Eindhoven, a group of tech buffs in the Netherlands demonstrated it’s abilities in California, and stated: “We think it’s possible to make these cars in production and to get them in the showroom in five to 10 years,” said Lex Hoefsloot, the manager of Solar Team Eindhoven, as he stood by the Stella parked outside the stately residence of the Dutch consulate in San Francisco. “It’s a really big dream but we think it’s possible because the technologies used aren’t exactly new.”

The Stella displays technology that will tell the driver in how many seconds an upcoming light will turn green; This includes alerts about roadwork and ambulances approaching. The cost is said to be “enormous,” but we wouldn’t expect anything less from a high-tech vehicle equipped with futuristic computer software. The only thing it lacks is a sleek, compact futuristic design. While The Stella is a topic of social change because it is a vehicle that relies on solar power. While it is not yet available for US consumers, due to safety standard inspections and its enormous monetary value, The Stella promotes drivers’ switching to more efficient vehicles and reducing our carbon footprint. In the near future, we might not have to empty our bank accounts to afford a vehicle that will reduce our energy usage.

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About Hannah M. Webster

Hannah M. Webster Los Angeles, California Hannah M. Webster works with clients to develop their brands with digital design works and content curation for digital, print and multi- media.

One response »

  1. revandrewwright says:

    I like the idea of the Stella! I don’t know how practical it is though; either it’s built using the same Lithium-Ion batteries that plague the Tesla (and cost a ton of carbon to produce) or it runs entirely on solar power. Still, color me potentially optimistic!

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