Outside opinions on what McLuhan dubbed the “electric age”

McLuhan Galaxy

 

The hardcover edition (left image) followed the paperback, which was published by Bantam Books: A McLuhanesque turn of the screw.

By: Steven Heller | October 18, 2012

Quentin Fiore designed and, with Marshall McLuhan, co-authored The Medium Is the Massage, an icon of the 1960s and required reading for everyone involved in what McLuhan dubbed the “electric age.” McLuhan was a philosopher and seer whose books—The Mechanical BrideThe Gutenberg GalaxyThe Making of Typographic Man, and Understanding Media: The Extensions of Man,—explored the evolution of technology and its effects on conscious and subconscious behavior. Revered by some, McLuhan was called a fake, a charlatan, and worse by critics who argued that his ideas were either simplistic, obtuse, silly, or contradictory. McLuhan argued that contradiction was an essential part of the contemporary condition and, moreover, that contradiction was a metaphor for television, a medium which…

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About Hannah M. Webster

Hannah M. Webster Los Angeles, California Hannah M. Webster works with clients to develop their brands with digital design works and content curation for digital, print and multi- media.

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