I’ve been thinking a lot about how “empowering” media for women lately. We brought up in class that a lot of advertisers are trying to tap into a “girl power” mentality to increase sales. I am genuinely impressed with some of the content I’ve been seeing. However, I also feel like sometimes that content is distributed under the guise of representing women in a less objectifying way when in reality it’s still dictating who has power by excluding marginalized voices.
I made this as a response to the “Dove. Real Beauty.” campaign.
NOTE: I tried several times to change the image format so you can make it bigger, but I must be doing something wrong. The text says, “Dove. Real (white, skinny, able bodied, cisgender) Beauty.”