I cannot believe Media is the Massage was published in 1960’s. This was way before people started using the Internet as we do today; however, I find that some of McLuhan’s messages are a great analogy for how people are dominated by the internet today.

“Too many people know too much about each other. Our new environment compels commitment and participation. We have become irrevocably involved with, and responsible for, each other.” (page. 24)

“This feeling is an aspect of the new mass culture we are moving into — a world of total involvement in which everybody is so profoundly involved with everybody else and in which nobody can really imagine what private guilt can be anymore.” (page. 61)

I felt as if these two quotes resemble modern social networking websites such as Facebook, Twitter and Instagram. When new social networking websites come out, people feel as if they have to participate because everyone else is talking about it. Now, those websites share what your friends did, are doing, and will do, with who, where and when … etc. GPS shows where they are/were, and people share their pictures and videos regardless who can see them. Because everyone else is doing so, now people feel that they must do so, too!

It is funny that vulnerable people are in the situation that McLuhan predicted 50 years ago and I am one of them!



2 responses »

  1. revandrewwright says:

    I was really struck by that as well; it seems like McLuhan is speaking directly to our generation. I guess he really was “timeless”

  2. I agree completely, it seems so relevant to today that it is hard to believe it is so dated. Everyone is so completely involved with everyone else, its hard to detangle your life from the web of social media.

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