As was mentioned in class last week, childhoods have become commercialized. Over the years, marketing to children has become deregulated. Marketing to youth of all ages has become a multibillion-dollar industry to make children one of the most profitable consumers out there. Children are highly targeted by companies selling food, toys, clothing, entertainment, and even cars. In fact, companies have individuals looking into the psychology and neuroscience of marketing to children to make money off of them.
Kids are targeted from a very early age with sales pitches for all kinds of merchandise from movies to food to electronics, among other items. Once marketing consisted primarily of television ads aimed at children, but, today, billions of dollars of marketing takes dozens of forms so that children are continually bombarded by marketing in their homes, neighborhoods and schools.
Documentary Recommendation: Consuming Kids: The Commercialization of Childhoods