The OYB MEDIA are introduced in The Media Ecosystem (page 182) MEDIA REOCCUPATION: “In reality the contemporary emerging occupations around the world are really struggles to re-occupy the commons: these efforts are meant to contest and reverse the colonizing privatization of the planet, and hence defend the dignity of our living systems.”

Since 2004 Outta Your Backpack Media (OYBMedia) has empowered Indigenous youth through free movie making workshops and resource distribution. OYBMedia is an Indigenous youth response to the need for media justice in our communities. We seek to create community ownership of media through youth empowerment. We challenge corporate dominated media by telling our own stories and by establishing our own networks and opportunities for media distribution.Screen Shot 2014-11-11 at 3.42.04 PMWe emphasize resource access for youth with a focus on media literacy. We do this by holding free workshops, providing mentorship projects, coordinating community film screenings and festivals, by distributing fully equipped decentralized media centers in backpacks, and by maintaining our youth media arts center in Flagstaff, AZ.


Who We Are:

Outta Your Backpack Media started as a project of Indigenous Action Media in partnership with Native Movement. OYBmedia is organized as a collective that acts to efficiently provide Young People with access to independent media skills and resources. We are actively creating a broad network of mentors including independent media professionals. All of our administrative and organizing work is volunteered.

Click here to view OYBMedia collective member profiles

“Currently, corporate controlled media does not tell our story and we realize they probably never will (if they do, they won’t tell it well). We’re going to create a media or rather, a way of telling our own news, stories, his/herstories to our communities. Regardless if corporate media listens or not, because we are going to listen to each other.” – OYBMedia


OYBmedia is an Indigenous Youth response to the need for Media Justice in our communities. From corporate media bias or non-coverage, media injustices are rampant. We believe that media literacy provides an empowering and active perspective for young people that can enable us to creatively address and overcome some of the most critical issues affecting us.

More and more our identities are being shaped by popular culture. If we interview our elders and tell our own stories, we hope to also provide an intergenerational bridge that can support our own cultural survival.
Imagine if every community had the power to create its own media. What would it look like? We would see youth sharing their stories online, displaying their films on projection and bed sheets in public spaces (or home) in every community. What would it sound like? We would hear high school students making guerilla radio/Podcasts so all can hear. What would it read like? We would read Outta Your Backpack newspapers incorporating art, comedy, current news, and events concerning community empowerment and resistance.
Every organization & community needs an Outta Your Backpack Media collective!


About Hannah Webster

Hello, my name is Hannah Webster. Brand Strategy, Design Marketing Consulting | Public Relations in Los Angeles | Research: “VR Digital Storytelling Tech Elicits Empathy in its Viewers”

One response »

  1. hannahmwebster says:

    @gennabear might be a good group for comparison or to get/inspire ideas on how to promote indigitize!

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