“A video is only as powerful as its ability to touch the people that watch it, to
connect them to the experience of the people portrayed in the film,
and to motivate them to get involved to make a difference […]”
have access to the people and the stories you will need to make your
video compelling, engaging, and powerful?“
“Exercise lateral thinking, work against your own intuition,”
recommends Peter Wintonick.
“Attempt to remove the normal.
Flip things around.
Break yourself out of formulas.”