I found this chapter of the reading very powerful. Ghonim was able to describe and recount the events surrounding his Facebook activist/campaign page “Kullena Khaled Said” with such precision and depth, while also providing critique and responses to what was taking place. It was very fascinating to read about how quickly his page got a following. People seemed to be very active and interested in supporting this cause.

I think that the tactics of the page were very smart and thought out. The strategy of the page was to create a collective identity by posing as Khaled because “Khaled Said was a young man just like me, and what happened to him could have happened to me,” (60). It was a great way to get people to think about how these issues affect everyone. I think that strategy was very effective, in comparison to the more confrontational approach of the other page Ghonim talks about.

On page 67-68 Ghonim describes the strategy of the Facebook page. I think the hardest part of there campaign was to take the issue from the virtual to the actual. To get the people who are mobilized on the internet to then act upon that in the real/physical world. The Silent Stand seemed to be a pretty successful activist event. Like Ghomin said, it sent a message that the people are a unified group and put pressure on the Ministry of Interior. It might not have been an event that worked directly towards creating and implementing change, but that does not mean that the Silent Stand was not helpful or effective.

I was very impressed by the impact of the Facebook page and how it successfully activated people towards a cause. Facebook seems to be being used less now (maybe im just projecting) so I am not sure if the same strategy would be as effective today. As we’ve seen recently with Ferguson, Twitter has been a central platform for mobilizing a critical mass.


About alexamuniz

Media Studies major at Scripps College '16.

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