Let’s keep in mind while we make our own manifestos some insightful advice to media practitioners from previous reading:
The Media Ecosystem is designed for all those who seek a more sustainable future.
“to create a more sustainable media ecosystem…we must reconnect our daily media activities to their impact on others and the environment…
“To become “organic media practitioners,” we must become aware of the impact of media use on the environment; recognize media’s influence on our perception of time, space, and place; understand media’s interdependence with the global economy;
“…be conscious of media’s interaction with cultural beliefs; and develop an ethical framework in order to act upon these understandings.”
Lopez calls for media producers and consumers …to bring a sense of ritual and collaboration back to the process of communication….supporting a new culture of participation. 1
“[Antonio López’s] book is a plea for media men and women to help to create a sustainable, resilient, and joyful future in which people and nature can live in harmony with each other.” —Satish Kumar, editor in chief of Resurgence Magazine