This video is very interesting to me because it is unclear as to whether this is a commentary on this sexualized cliché or if he is playing into it. Either way, the focus is on this model’s breasts and the male gaze on the bounce of her breasts that has been a common theme in media for many years. This stereotype of running woman is highly frustrating and if this ad is taken as a commentary, the phrased “the joy of running strapless” is an obvious contradiction. Running strapless is very painful and no woman would choose to do so unless their goal was to satisfy the male gaze. If turned around, this ad could also be stating that this “joy” is that of the males watched her run. Either way, this cliché in life, media, and, in this case, advertising is very annoying and unfair to the representation of women.


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