When reading Alternative and New Activist Media, by Leah A. Lierouw I found many pieces of information stimulating, but the most important detail that I was able to pick out of her work was the distinction she made between new and mass media in regards to their role in activism. While mass media is, as the name suggests, massive, and highly influential, the way in which people take information from it is passive. They can listen to or read the information without ever actively interacting with it. New Media however, requires action. In order for the user to get the full value, they must like, share, recommend, or re-tweet. She argues that this preliminary interaction with the information may encourage new media users to be more involved in activism online or offline. In other words “it is a much shorter step from use/interaction to participation than from exposure/reception to interaction”.


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