I found the “Society of the Spectacle” by Guy Debord very interesting. Although it was written around 50 years ago, it is still highly relevant in our society today. Commodities are things (goods) we consume in society daily. Debord explains a spectacle as, “where the tangible world is replaced by a selection of images which exist above it” (36). This idea can be seen all around us, especially in mass media and consumerism. We are constantly being sold something, whether it be an item or and idea. We can relate this idea what we were discussing in class regarding toilet paper. We pay three dollars for a set of toilet paper when the toilet rolls probably only cost 25 cents. We are buying the toilet paper for the brand name, without even realizing it. Additionally, we are constantly trying to buy new gadgets. People camp out for hours in order to receive the new iPhone. In the video linked below, a woman explains that she has been waiting two days to purchase the iPhone 5. When asked about which new features she is excited to have, she was unsure because she had not even seen what the new iPhone yet. Also lets not forget about the insane crowds on Black Friday! Consumerism has been highly integrated into our culture to the point where we almost don’t realize it.