In Towards a Third Cinema, Fernando Solanas and Octavia Getino explore questions that are relevant to the Black Lives Matter agenda. With the dawn of the internet, consumers have transformed into participants and producers of media, yet there is still an overwhelming need for media that does not prioritize the interests of powerful corporations over the masses. That being said, coverage of the BLM Movement has become particularly inflammatory overtime, where media outlets like FoxNews liken the collective to a hate group. Of their observations, one of the most compelling points underlines the interaction of media/art and politics. Solanas and Getino argue that we need a media culture that will be explicit in the demise of capitalism. From this prism, the art of the masses must be a transformative tool, thus contributing to its destruction. To effect this change, the camera and other conduits of visual media are indispensable. They further observe that for many years film was complicit in perpetuating bourgeois values and operating within the realms of consumerism, a product of capitalism. Consequently, they pose a number of questions that grapple with the accessibility of producing art that opposes the “System,” or the hegemonic forces controlling mainstream media at the time, including: “How could the problem of turning out liberation films be approached when costs came to several thousands dollars and the distribution and exhibition channels were in the hands of the enemy?” And, “How could the public be reached?” Solanas and Getino’s analysis in the “Toward A Third Cinema” is integral to understanding how revolution and media interact. In order to make sustainable change, media cannot be influenced by Hollywood-like notions, whether that be its production, distribution, or exhibition.


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