The medium is the mass age, the medium is the message, the medium is the massage. The books central point is to show readers how pervasive and significant media is in our lives. Much of the book discusses how unaware we are of its power to impact the way we see ourselves, the way we see each other, and the world at large. I selected a page from the work which reads “electric circuitry, an extension of the central nervous system. Media, by altering the environment, evoke in us unique ratios of sense perceptions. the extension of any one sense alters the way we think and act – the way we perceive the world.When these ratios change, men change” (40-41). As I explained in class, the primary reason that I selected this passage is because it complicates an often overly simplified issued. When talking about media and media representation of people or events, it is important to recognize that what we see is what we know and what we in turn represent. Media is cyclical, a snake eating its own tail. To simply point to a news source or a magazine and say that it is problematic is not enough. These media outlets are comprised of individuals representing either what they believe to be true and an agenda that they believe in because they think it is right. Instead, we must get at the root of the issue, break the cycle of representation en masse and thus, change peoples perceptions of true and false, right and wrong.