On Monday night, we watched a series of commercials in slow motion while the description of the vision of the commercial was read aloud. It was a very interesting experience to see the final product while simultaneously listening to the voiceover commentary. It gave great insight to what the producers think about while creating advertisements for products. It demonstrates how the will utilize media in order to create their message. They have a target audience in which they use certain production tactics in order to sell the product. I found in particular the Mars bar commercial very interesting. Commercials can reflect the norms of the time period it was film because it speaks to a relevant audience. I could definitely see it engaging a wide consumer audience during that time.
I was curious to compare a past Mars bar commercial with a present day Mars bar commercial. I was interested to see if they were still sending the same message or if they had changed it to fit more into modern society. Although they are selling the same product, they have different slogans. In the 1980 commercial, they are selling the idea that Mars bars are filled with “big crunchy nuts!”. They emphasize the process of the nut harvest and how Mars bars are these decadent treats that come from our earth. In the 2015 commercial, they use obscurity, humor, and competition to sell Mars bar. Two men in a park are showing each other what tricks their dogs can do. The man who wins joyfully bites in to a Mars bar, and he is followed by the slogan “winning.” The commercials are very different while selling the same product.