I don’t think we talked much about the title of The Medium as the Massage in class, but I looked up the definition of “massage” on my Dictionary app and found the results so interesting in relation to the book. It speaks volumes to their themes of the real world v. the world of media, media as an extension to bodies, and desensitization of information.


1. the act or art of treating the body by rubbing, kneading, patting, or the like, to stimulate circulation, increase suppleness, relieve tension, etc.

2. Slang. attentive or indulgent treatment; pampering: ego massage.

—verb (used with object)

5. Informal.

a. to manipulate, maneuver, or handle skillfully: to massage a bill through the Senate.

b. to manipulate, organize or rearrange (data, figures, or the like) to produce a specific result, especially a favorable one: The auditors discovered that the company had massaged the books.


3 responses »

  1. sonyajendoubi says:

    I found the first definition (1) really accurate to the messages of the book. There were many quotes in the book that referred to deconstructing meaning and “kneading” it out, exploring the reasons media has its biases. To some extent all of the manifestos we’ve been reading in class, including that book, have strived to “stimulate” the reader into action.

  2. cassidy says:

    and the definitions about manipulating! so wild that the title of the book was a misprint that he decided to keep! it’s pretty perfect.

  3. zainjazara says:

    Thanks for sharing this! really puts things into perspective!

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