Watching the Yes Men Rule the World for the second time in this week’s screening really had me thinking about how powerful their “stunts” are and what makes them so effective. I came to the conclusion that its two things: 1. Its funny. It doesn’t feel like someone trying to teach you how to change the world, they simply inspire their audiences to do so in the way they go about their activism. 2. They highlight the issues on a deeper level of specificity. They are not simply tackling “global warming” or “class disparities” as these are sometimes to vague and faceless to inspire change. But rather, they address specific issues of injustice such as their interview as Dow Chemical which illuminated the lack of responsibility assumed the company on the 20th anniversary of the Bhopal tragedy. I think these two things: humor and specificity are two super important tools to be used from the Yes Men brand activism.