After watching the Adidas Guerilla Gardening commercial, I am surprised to see the lengths companies go to create a false image of themselves which follows the current trend. Looking back at the Coca Cola commercial which aired in 1971″I’d like to teach the world to sing” it was doing the same thing. With the Vietnam war still going on, and the rising amount of protesters against the war. Coca Cola used this as an advantage by portraying people singing about peace. So displaying its image as “Peace and love” definitely targeted the trend of hippies and protesting at the time. Its actually crazy to think about this as i bet if you go back to old commercials that you watch probably do the same thing. Go back and find a commercial you remember and see if it follows a “trend” that was popular at that time.