As per our conversation in class today regarding advertisements revolving around community service (e.g. Guerrilla Gardening by Adidas), I mentioned the Amnesty International ads at bus stops. I connected their use of public spaces such as bus stops with Lopez’s argument of our connected-ness with our Earth and environment. I think these ads are brilliantly captivating and they fit into our every-day street environment so well and effectively:


They also did a campaign against domestic violence in which they added a camera that reacts to pedestrians that actually look away from the ad to say “it happens when no one is looking.”

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11 responses »

  1. sonyajendoubi says:

    These are very powerful ads. I think that the placement of the ad also adds to its power, having the ads at bus stops where individuals have to wait for the bus, makes it impossible to avoid their eyes. They are surrounded by the messages.

  2. gabrielledas says:

    Very striking. I would say these work both on an aesthetic level — they call attention to themselves because they are unmistakably violent, disturbing images blended into daily life — and on a conceptual level in that their being camouflaged into everyday life acts as a metaphor for the viewers awareness yet avoidance of these issues. Great art (and great propaganda) use both!

  3. doriebailey says:

    I think this ad campaign is so creative, and totally agree that the aesthetics of it are a whole new way to look at advertising. I just made a post (https://medialectic.wordpress.com/2015/12/04/effective-creative-ads-in-a-public-space/) about another ad I found that similarly challenges conventional advertising mediums, and I encourage you to take a look! These kinds of ads will definitely change advertising practices in the future, so examining how they can be used for more helpful causes, rather than for consumerism, is always important.

  4. chloekissane says:

    This is a very creative and shocking add. By having a camera that showed pedestrians looking away from the add demonstrates how people want to live in an ignorant bubble. It is not directly affecting them so they don’t want to be involved.

  5. chloekissane says:

    This is a very creative and shocking ad. By having a camera that showed pedestrians looking away from the ad demonstrates how people want to live in an ignorant bubble. It is not directly affecting them so they don’t want to be involved.

  6. lagray700 says:

    The fact that these ads “disrupt” our everyday lives is VERY important. Like the idea of the protest- these ads disrupt people lives who have more privilege and take away some of their “peace”- on a small scale, these kinds of disruptions force people to “suffer” for a small moment (not even close to on the same level as marginalized people/victims)

  7. jivikar says:

    Here’s another example of an ad that uses facial recognition technology to challenge people to not turn a blind eye on domestic abuse. The woman in the billboard heals as more people look at her which is definitely a great way to simultaneously drive home the message in multiple, random passersby because they are now “connected” since it is their combined effort (attention) which has caused change. I would argue that this also disrupts people’s daily lives in a positive way; by urging them to look around them and recognize that they are not in fact surrounded by strangers but rather by other “people,” many of whom would be willing to come together and fight against suffering if they were faced with it.

    http://www.adweek.com/adfreak/bruised-woman-billboard-heals-faster-more-passersby-look-her-163297

  8. nlredmond says:

    Something else I think that is super powerful about these ads is how they aren’t coming at you from a screen. In the US, I feel like a lot of people get their information about the world, ie: news, injustices, changes, etc. from a screen, and these are physical installations that depict images that appear to be present and tangible. This probably takes people aback as well, jerks them out of their routine, and makes them pay attention. They are images you can blindly scroll past.

  9. kthompso says:

    Yeah, I agree with a lot of the sentiment of my peers above. I could almost see these as an art installment and critique of the world—it begs the question of whose lives matter in the space we live in. I think, as others have said, they’re incredibly powerful images.

  10. meganf says:

    Wow, these are definitely very powerful. I think these ads are so effective because they make a large shift in people’s normal environments. I can imagine it would be quite striking to be walking in your neighborhood and walk past a bus stop you see every day only to be confronted with one of these ads. It really forces people to pay attention.

  11. amihk says:

    these images are really powerful and emotionally hard. When I was seeing the ads, I was thinking, would there ever be an ad like this in Japan? I think countries should do more of these powerful ads despite of the openness of the culture becaiuse it is something really important that people should be aware of and should be helping others to get out of the problem of domestic violence.

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