As we become a more and more digitally run society, media does not necessarily have the same staying power that it used to. It is becoming steadily more difficult to shock people and keep them interested in the message. We are so flooded with the grotesque and the strange, that there is very little that keeps us engaged. However, the main goal of most media producers is to keep you hooked. As a result, the most sustainable media that we have available to us today, is the media that is tailor made to you. For example, every keystroke and search you make in google is saved and chronicled in a database so that they can cater to you and your interests. Facebook does the same thing, your phone has the ability to track the places you travel to better estimate your shopping habits and places you like to eat or stop for gas. Today, sustainable media is personalized media.