Inspired by the kinds of ads we talked about in class (specifically the one that Zain made a post about), I remembered reading about one particular advertisement that has stuck with me ever since I first heard about it sometime last year. I dug around to find it, and found an article that discusses it here. Below is a video showing the ad itself:
I think the article makes a great point: how long will it be before advertisers use this same kind of technology to start targeting children as consumers rather than use this kind of media for a good cause? This also relates back to the Adidas ad we watched in class, and the use of activism and “good” work to promote products that often are completely unrelated to the cause involved.