EDIT: This video was removed from Vimeo after complaints were made by the various sororities involved in the video about their footage being used without their consent. The video linked below is a YouTube re-upload of the original, and the quality is not as great, but at least the content can be saved.
I came across this really interesting video project (it’s been getting a lot of attention on social media, I think), and I was really impressed by it. The style itself reminds me a lot of the work we watched by Chris Burden (“Television Commercials”), but especially that of Phil Patiris (“The Iraq Campaign: A Television History”). The repurposing of images (that one could even argue is propaganda for sororities) of a particular nature and totally changing and subverting the meaning by juxtaposing it with other footage and intention is also something we have discussed this year (see: the Kuleshov Effect), and I think this video is a great example of how to do it.
Also, the comments on the video itself on Vimeo are really interesting to read as well. The perspectives given of infuriated sorority sisters alone (and the discussions they generate on the comment threads) are enough to make me suggest you take a look, but some of the responses from the creator of the video are really important as well.