Re-reading through many of the articles we have talked about this semester, it is easy to see how each of the different forms of media “fit” the issue they are discussing so well and that’s what makes them so successful. It’s a consideration of a million different possibilities: How will this message be carried? What should it look like? Who is our audience? Etc. This came across from me super clearly in Revolution 2.0 and the ways Wael Ghonim analyzed and utilized of language as such an integral part of his campaign. I would argue that paper tiger also works in a similar way, its message is coated in an authentic, DIY seasoning that really appeals to the audience at hand. I think this is such a valuable lesson in media making that every choice is so directed and purposeful and to consider each element as a brick that can either support the structure of a campaign to make it the strongest it can be or it can just fill the space.


2 responses »

  1. kthompso says:

    I agree! It was also so helpful having these readings as they paralleled our own projects and the ways in which we were/are building our media. As you stated, every decision we made has an impact and changes the way our media can be interpreted, so we must select and decide things carefully.

  2. doriebailey says:

    I think another factor that should be considered is the nature of the platform (especially when talking about social media) that is being utilized and how the structure of the platform itself can help/hinder the cause using it. For instance, some social media platforms function better through sharing/reposting things, while others thrive on the “comments” feature that encourages and facilitates discussion. Especially with the tech-savvy generations of today, social media platforms are being used more and more to incite change (as seen through Wael Ghonim’s own work), and understanding how to best make use of the different mechanisms built into the methods themselves is incredibly indicative of how successful the cause will be.

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