Today on my Facebook newsfeed an article popped up about the most popular fake viral images of this year, and one particular example, seen here, stood out to me. This advertising campaign is packaged as a form of activist commentary on the state of public health/food consumption in America, and to make matters worse, the pictures of school lunches from other countries are made up and pretty misleading. I don’t know that SweetGreen was directly harming anyone with this campaign but it’s still kind of revealing to me how this sort of commentary was being harvested to market food.


2 responses »

  1. gabrielledas says:

    I don’t find these lunches to be very equivalent in their monetary value to one another. Instead, this article compares a relatively healthy lunch for low-income families in the US (frozen peas, packaged fruit, and fried chicken) to super expensive, health foods which we associate with these countries (Brie from France, white fish in Italy). These comparisons are not representative of any consistent class nor does it seek to acknowledge the classism involved in pushing healthy foods and shaming those who are forced to eat unhealthy foods due to their unlivable income.

  2. meganf says:

    I think it is crazy that people can make stuff up like this and it can go viral. I guess that is the world we live in. Everyone (including me a lot of the time) is so quick to believe what they read/watch/hear. We want so badly for everything to be true and to assume that no one is making anything up. I think we all need to be more cautious about what we assume to be real.

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