Watching the Iraq campaign video had a profound emotional effect on me; the combination of entertainment media combined with pro-war propoganda, war footage, and tv commercials gave a schizophrenic quality to the video and made me feel unstable about our world and the US-based propoganda we accept as truth. Detournment is a very effective media strategy to evoke an emotional response from the audience and get across an alternative message. Last year in Intro to Media Studies, we learned about a postmodern film strategy called pastiche, where high and low art are mixed and imitates other works. Is Detournment a form of pastiche or are the two concepts different?
Also, last week I made the connection of memes to Situationist comics and remarked on how “Sassy Socialist Memes”, while funny, promote an ideology similar to situationist comics. I was wondering how, generally, comedy in all forms is utilized to promote an ideology and as a method of social change. How does it function differently than “serious” art forms?