Watching the Iraq campaign video had a profound emotional effect on me; the combination of entertainment media combined with pro-war propoganda, war footage, and tv commercials gave a schizophrenic quality to the video and made me feel unstable about our world and the US-based propoganda we accept as truth. Detournment is a very effective media strategy to evoke an emotional response from the audience and get across an alternative message. Last year in Intro to Media Studies, we learned about a postmodern film strategy called pastiche, where high and low art are mixed and imitates other works. Is Detournment a form of pastiche or are the two concepts different?

Also, last week I made the connection of memes to Situationist comics and remarked on how “Sassy Socialist Memes”, while funny, promote an ideology similar to situationist comics. I was wondering how, generally, comedy in all forms is utilized to promote an ideology and as a method of social change. How does it function differently than “serious” art forms?

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One response »

  1. socalens says:

    Pastiche furthers the dialogue in art by riffing off of previous movement/style in art while Detournment has a direct political subtext of defamiliarizing “the normal”, communication systems, and our commodified existence….the term came directly out of the SI manifesto and is explained the two readings from last week.

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