The combination of these two sources that we looked into in class provided me with a flagrant look at the damaging effects of consumption media tactics. The Hour of the Furnaces, perhaps one of the more eloquent and incredibly well made Third Cinema attempts at unpacking the damaging and interwoven effects of neocolonialism, only at the end really touched on the literal consumer capital effects but none the less made a lasting impression. The ways that these two really tied together for me are the implicit ways that the need for material goods, and deeming the colonized as one who is taught that external value is how to replace his own moral value, is how neocolonialism has been able to take place on such a large scale. America, as it said in the film, had sent their army on 41 military ventures in South and Central America alone, and while this was incredibly harmful, the real violence that ensued I believe was in the spreading of the mass consumerism ideals. This subjugation of human qualities that were once so rich within the indigenous cultures, are being overtaken with Western notions of humanity. While in the film I felt there was a huge emphasis on the Eurocentric takeover, I think the link that we can derive from these two pieces is just how damaging the Americentric takeover was as well.


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