Once I finished reading Gregg Bordowitz, Operative Assumptions, Resolutions, DIVA TV and AIDS Coalition to Unleash Power (ACT-UP). I thought about my generation and what are some main media collectives that are present and are working. I thought of two, BLM (Black Lives Matter) and #FINISHIT. But I mostly thought of #FINISHIT, which I feel is entirely started by our generation and is changing the rest of America pretty drastically.
This #FINISHIT was started by the younger generations in a larger campaign called “Truth” which is aimed at stoping youth smoking in the United States. The Campaign is produced and funded by the American Legacy Foundation, which is a public nonprofit organization established in 1999, most of their ads were just basic anti-tobacco smoking ads on TV and online. It wasn’t until 2014, when a group of young people part of the campaign redesigned its approach to encourage youth to be the generation that ends smoking. They then created the hashtag #FinishIt which was not only all over TV, but also well distributed on Facebook and Twitter and Instagram which targeted a much wider audience and had a stronger effect on the youth smoking culture.