In our class, we’ve often discussed Black Friday and Buy Nothing Day. And since today is Black Friday, it will be interesting to see what people do and how crazy it gets. But I saw an article recently about the store Patagonia. This year, Patagonia is giving 100% of the money they make on Black Friday to different environmental sustainability groups. I think it’s great that this company is repurposing Black Friday in a way so that a day that is usually all about profit/consumerism then becomes about helping out the greater good. The article talks about how Patagonia’s sales today are estimated to be over two million dollars, so they will certainly be able to make a sizeable donation by the end of the day.
Here’s the article if anyone wants to read it: http://money.cnn.com/2016/11/21/news/patagonia-black-friday/index.html