In our class, we’ve often discussed Black Friday and Buy Nothing Day. And since today is Black Friday, it will be interesting to see what people do and how crazy it gets. But I saw an article recently about the store Patagonia. This year, Patagonia is giving 100% of the money they make on Black Friday to different environmental sustainability groups. I think it’s great that this company is repurposing Black Friday in a way so that a day that is usually all about profit/consumerism then becomes about helping out the greater good. The article talks about how Patagonia’s sales today are estimated to be over two million dollars, so they will certainly be able to make a sizeable donation by the end of the day.

Here’s the article if anyone wants to read it: http://money.cnn.com/2016/11/21/news/patagonia-black-friday/index.html

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4 responses »

  1. ariatung says:

    More stores should do this! It would be awesome if all the proceeds a store makes went to a good cause. It would make more sense with the whole thanksgiving and giving to others idea

  2. maddieglouner says:

    This is such a good idea. It had me thinking how easy it could be for companies, particularly on Cyber Monday to have a donation tab next to the checkout icon. Or even just a banner to raise awareness about something if they can’t donate any of their proceeds. So many people are going to be online shopping the next couple weeks, company websites could do so much right now.

  3. lenapearlcole says:

    Yay!!!! At least this is good news!

  4. kristenhong says:

    This reminds of the stance REI took on Black Friday. REI decided to close all 143 stores to draw consumers to the outdoors and to participate in outdoor activities. They even promoted the movement on social media using #OptOutside.

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