When reading chapter 2 from the Media Ecosystem, I was very drawn into the section about how tech companies like Apple distance themselves from the problem they are causing and create an illusion in which their products are necessary to all. In reality, they only care about their brand and maximizing their profit, regardless of how this goal affects communities worldwide.
During Steve Jobs’s reign at Apple, environmental and worker concerns were often rejected for the sake of expedience. Yet these devices are marketed as something pure, a force of good, a means to connect with one another, a form of personal expression, a conduit of cultural citizenship, a necessary product for the advancement of civilization.
Furthermore, it’s a reminder of how the environment will be affected by similar behaviors. Technology takes an important role in our society and that is only going to increase as time goes by. Technology “is the future,” and as such, tech companies will continue competing with each other to launch products. Like Apple, their desire for success will be prioritized over the effect of their actions on communities, the environment, etc. As someone that will be working in the SF tech industry this summer, I hope to be able to continue discussing this in order to bring more awareness about the issue.