“The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear-view mirror. We march backwards into the future. Suburbia lives imaginatively in Bonanza-land.” pg. 74-75

“In the name of ‘progress,’ our official culture is striving to force the new media to do the work of the old.” Pg. 81

The Medium is the Massage reminds us that with constantly evolving technology, we never lose the old. Sure, we lose some of the physical aspects of things, but we have a nostalgia for the classic and the familiar. For example, humans have always seemed to have a desire to listen to music. At one point, vinyl records were the way to go. Then there were cassette tapes, then CDs, then digital files. Each format has enhanced the “quality” and convenience of listening to music, but the goal has remained the same: how to best mass produce music in a way that the most people will be reached. The actual act of listening to music has remained the same. We seem to be stuck in an endless loop of repetition of what we already know to be disguised as the new. Are we actually making progress?

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One response »

  1. krystalyiranli says:

    Yes The Medium is the Massage is a quite inspiring work. Many of the things the author discusses about can be used in different contexts which is really impressive.

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