‘The Medium is the Massage’ was by far one of my favorite readings of the semester. Not only was the structure of the work unique, it was also compelling and help my intention for the duration of the reading. I absolutely agree with the message of the novel, especially the point made about every structure existing in media being intentional, despite being invisible to the average consumer. It made me think of a study done several years ago that proved children as young as three years old were not only capable of recognizing brand logos, but retaining an association of each logo with their products. I recently had a conversation with my sister, who teaches first grade, where she told me that while teaching her students to write, many immediately associated the letter ‘m’ with McDonalds, to the point where they were using the logo as a way to remember how to write the letter. I guess those ‘invisible yet intentional’ structures are alive and well to this day.
Here is a link detailing the study, if anyone is interested: http://www.livescience.com/6181-3-year-understands-power-advertising.html
*Post for week seven